Strategic & Accessible Web Design Services
Delivering websites that
are findable.
are usable.
are memorable.
get results.
Result & Data Driven Art That Anyone Can Use.
Proudly Canadian, Eh
Based in Victoria, serving all of Canada & the USA.
Accessibility Focused
Accessible websites that anyone can find and use.
Optimized for SEO
Targeted to KPIs that matter.
No vanity metrics here.
Transparent Pricing
No hidden fees. You own your content and accounts.
Andrew Silbernagel
First impressions matter, and your website is often yours. You wouldn’t want your best salesperson to be unequipped, so don’t settle for less than great web design that focuses on SEO, accessibility, and the results you care for.
Professional Web Design Company
Professional web design services for anyone: small businesses, large corporations, ecommerce stores, freelancers, journalists, charities – anyone. Whether you’re B2B, B2C, D2C, or non-profit, you will get better results with a better website.
Local to Victoria BC, I have lived throughout the province (from Northern BC to the Cariboo Regional District, the Okanagan, and Vancouver Island) and have experience building websites for companies all across Canada and the United States.
Responsive Website Design Services
Your website is an extremely important (if not the most important) part of your online marketing strategy.
We could talk all day about the technical aspects of building a website, but they can largely be summed up as ensuring your website is optimized for devices, search engines, and humans.
Don’t have a website yet? I can build it for you, with all of this baked in.
Have a website that doesn’t look good, or isn’t generating results? Let me redesign it and help you grow.
Your website must clearly communicate:
- ✔ Who you are.
- ✔ What you do.
- ✔ Why anyone should care.
- ✔ It looks good.
- ✔ It loads quickly.
Optimized
For Devices
Over 90% of people browse the internet with their phone, contributing to over 60% of all website traffic. Websites need to work seamlessly across devices, or the user experience (and thus conversion rate – your revenue) suffers.
Optimized
For Search Engines
Everyone wants their website to be seen first on Google. Achieving this starts with SEO focused websites built for speed and indexing, with high quality content driven by niche and location specific keyword research.
Optimized
For Humans
Ultimately websites need to be designed for humans. UI/UX design, digital accessibility, clear & compelling content, and well written copy that speaks directly to consumers’ needs all contribute to increased conversions/sales.
WordPress Website Design
By far the internet’s most popular content management system, WordPress powers over 43% of all websites – and over 62% of websites that use a known CMS. This is a huge market share, and for good reason! WordPress allows for both basic and complex websites, while simplifying a lot of the day to day site management that business owners care about (without limiting anything for developers or WordPress web designers).
As such, we proudly specialize in expert WordPress website design services in Victoria (and beyond) – although we’ll happily work on Shopify websites, Wix websites, Squarespace websites, or other platforms as well.
Our Web Design &
Development Process
Whether designing and building a new website, or doing a complete website redesign, the process largely follows the same steps:
1. Brand Kickoff (Questionnaire or Meeting)
We start things off by exploring your goals, guidelines, audience, competitors, positioning, and more.
2. Market Research & Content Strategy
Between discussing with you, and conducting our own research, we’ll help figure out where you currently are within your market, where you’d like to be, and audit any existing content you may have.
3. Branding & Styling
Here we’ll review your existing branding (or help create it in the first place) and discuss the best way to implement it across your new website.
4. Technical Details (Hosting, Domain, etc.)
Getting the nitty-gritty technical details and account accesses/setups out of the way so we can focus on the fun bits.
5. Keyword Research & Site Architecture
Everything so far is then combined into a new site structure: logical, easy to navigate, and based on keyword research.
6. Copywriting
Based on further keyword research, we can write all the content for your website. If you already have content or an in-house writer, you can send the content to us for review and use. All content is written by humans, optimized for ranking on search engines, and approved by you before being published (unless you trust us enough to publish before review – one less stress on your already full plate).
7. Page Design & UI/UX Design
This is the most exciting step! All of the above comes together into your new visually stunning website. You sign off on everything, and can work with us to revise it into the final product of your dreams.
8. Conversion Tracking Setup
We’ve just told you that a great looking website, with quality content, is key in generating results and money, but how do you prove it? Properly implementing conversion tracking (via Google Analytics, Google Search Console, Google Tag Manager, Bing Webmaster Tools, and a recommended Call Tracking Software, etc.) is key to knowing how users actually got to your site, and what they did after. We can help ensure you know just how many forms were sent, what sources generated your leads, how many times your phone rang, and more.
9. Quality Assurance Testing
Designing and building a website is a lot of work, with a ton of moving parts. Once everything has come together, it is important to test it – heck, we actually try to break it! Do forms work properly? Does everything look good on different mobile devices? Are key events (conversions) showing up properly in analytics? We test for all of this, and more, before it could cause an issue.
10. Launch & Post Launch Support
Once we’re all happy, everything gets pushed live! Sometimes things get missed in the testing phases, or work differently in a live environment, so we continue to monitor and troubleshoot issues that may come up for 30 days after launch. We’re happy to also offer ongoing monthly support or SEO services to help your growth continue.
Web Design Pricing
Wondering how much a new website costs?
Basic
WordPress Website
For those just starting out
$850
- ✔ 2 pages (home & contact)
- ✔ Theme selection & basic design
- ✔ Hosting & domain setup.
- ✔ Top 3-5 keyword research.
- ✔ SEO optimized copywriting.
- ✔ Google Search Console setup.
No site indexing support.No GA4 or Tag Manager setup.No conversion tracking setup.
Advanced
WordPress Website
For those needing a bit more
$1600
- ✔ 3 pages (home, contact & service)
- ✔ Theme selection & basic design
- ✔ Hosting & domain setup.
- ✔ Top 3-5 keyword research.
- ✔ SEO optimized copywriting.
- ✔ Google Search Console setup.
- ✔ Sitemap & indexing on Google.
- ✔ GA4 & Tag Manager setup.
- ✔ Conversion tracking setup.
For larger sites, more complex UX/UI development, ongoing maintenance, or other specific needs, please reach out for a quote.
Additional Website Costs
Transparency is important, which is why I want to make sure you’re aware that there are other costs associated with running a website, beyond just the costs of the actual web design services.
These are costs associated with any website, regardless of who designs it, and are not paid to me directly. I will always recommend a few of the best options for your needs, and help set up everything.
| 3rd Party Costs | Price |
|---|---|
| Domain Name Registration Annual cost to have your website name. | $10-30 /year |
| Website Hosting Monthly cost to have your website public. | $10-100 /month |
| Base Theme Starter theme to ensure ongoing support & reduce costs. | $0-100 one-time |
| Other Subscriptions Form plugins, advanced templates, call tracking, backups, etc. | $??? varies |
| Unlike many other agencies, I ensure you own all of your content and 3rd party accounts (unless discussed otherwise) and will never hold anything hostage or charge hidden fees. All pricing is upfront, with a simple one month cancellation notice policy.* This ensures an easy transition if we ever part ways for any reason. *Note that outstanding balances for completed work must of course be paid for, or risks being revoked or removed as per our transparent contract. If a long-term contract is cancelled early, applicable prorated discounts will be adjusted accordingly based on remaining time. |
Web Design Frequently Asked Questions (FAQ)
Why does website design matter?
Your website is typically one of the first impressions prospective customers get of your company. A well designed website gets your intended message and sales pitch across quickly and has a great user experience: all contributing to building trust, credibility, high rankings on Google, and ultimately sales.
Can poor web design hurt my business?
Absolutely! Poorly designed websites (including pretty but inaccessible ones) create poor user experiences and negative brand perceptions, which contribute to decreased conversion rates and increased maintenance costs.
What is good web design?
Good web design can be summarized in a few bullet points:
- Well built & intuitive navigation (for ease of use).
- Responsive web design for mobile devices (so anyone can access it when needed).
- Quick page loading speeds (so nobody gets annoyed and leaves).
- Purposeful visuals with useful and well written copy (optimized for SEO so people see it).
- Enticing calls to action (to actually get results).
- Brand consistency (helps improve brand awareness and recognition).
- Accessible (to not alienate customers).
Can I just have AI make my website?
Technically yes, but you really shouldn’t. AI can do amazing things, and is extremely useful in speeding up certain workflows, but it really struggles with the human element – which is crucial for understanding user intent and thus developing compelling and honest content. Websites crafted by human experts rank higher and are more trusted than their AI developed counterparts.
Why is digital accessibility important for web design?
Digital accessibility is a vital part of good web design because otherwise you risk alienating and losing out on a large percentage of your potential customers. Plus, it shows you care about your fellow humans, which in turn increases brand perception and loyalty.
How long does it take to make a website?
The honest answer is that it entirely depends on your needs/goals, existing branding/content, and budget. The larger the website, the longer it takes (especially when you rightfully don’t rely on AI web design). That said, a basic website can typically be completed in a couple of days, whereas large complex websites can take months or even years. Your best bet is to send me your website requirements for a personalized answer!
Does a fast website matter?
Yes. Slow websites significantly contribute to poor conversion rates and immediate user drop-offs: conversion rates drop below 0.6% if pages take more than 5.7 seconds to load. Plus, contrary to what some SEOs tell you, page speed absolutely contributes to your SERP rankings
What’s the difference between web design and SEO?
Web design is about building the website itself: how it works, what it looks like, and the content within. Search engine optimization (SEO) is the strategic integration of keywords, user intent, local signals, and more, to get your website ranking highly on search engines for the terms your clients search for. SEO has a large overlap with web design, but also has a large off-page component completely unrelated to how your website looks or functions.
If I have a well designed website, do I need SEO?
In 99% of cases, yes! You can absolutely design a website without SEO, and that is better than no website at all, but it isn’t recommended if you want organic traffic from Google or other search engines (including ChatGPT and other AI search tools). The exception is super niche industries or personal uses where you don’t want or need organic traffic.
Can I just redesign my website?
Often a website redesign is all you need to improve SEO, accessibility, and conversions. But if you’ve undergone a large branding change, change in service/product offerings, or are facing PR or legal challenges, you might need to opt for an entirely new website.
Do I need ongoing website maintenance?
If your website is really basic, or you know what you’re doing yourself, no! But for many business owners it is a great idea to invest in ongoing professional website maintenance to ensure things keep working, your plugins are up to date, and your website is secure. More important than maintenance, is typically ongoing SEO services to drive traffic to you.
Do you offer Victoria web design services elsewhere?
Absolutely! My services are available to anyone that speaks English, but I’m most experienced with Canadian and American websites. Having lived in Victoria, Princeton, Williams Lake, and Houston, I am intimately familiar with the needs and layout of British Columbia (especially Vancouver Island, the Lower Mainland, the Okanagan, the Similkameen Valley, and the Cariboo region).
Does my web designer need to be local?
Not at all! It helps if your website designer is fluent in your language (if they’re writing your content or doing keyword research for you), and knowledge of your service areas is always a plus, but it is more important that the designer has the skills you are looking for and is someone you can get along with.
I’m currently based in Victoria, but have lived in communities all over British Columbia (Princeton, Houston, Williams Lake, and Victoria) as well as in France (Saint-Étienne), and am comfortable making websites for anyone in Canada, the United States, or any other English speaking area. Reach out and see if I’m a good fit for you!
Learn More About Web Design Best Practices
- What Is Digital Accessibility?
What is digital accessibility? Discover what accessibility means, tips & tricks for implementation, & why it matters.
