Andrew Silbernagel’s Resume

With years of marketing experience, a formal education in business and marketing, and professional exposure to diverse industries, I bring a set of unique and much sought-after skills. Contact me for freelance work, marketing/accessibility consultations, or for more resume details.

Profile photo of Andrew Silbernagel (digital marketing professional) with a hat on taking a sip of coffee from a to-go cup.

Education

Formally educated in business and digital marketing.

Bachelor of Commerce

University of Victoria, Canada

Specialization in International Business

Digital Marketing Specialization

Emlyon Business School, France

Specialization in Digital Marketing

Languages

  • Native English
  • Intermediate French
HTML 5 Logo indicating knowledge of HTML 5 for web design.
CSS Logo indicating knowledge of CSS,\ for web design.

Work Experience

Diverse marketing and management experience.

Digital Marketing Project Coordinator

ThinkProfits.com Inc.


May 2023 – Present

Management of large client accounts across Canada and the USA, and the strategic oversight of their digital marketing strategies. Clients range from large local plumbing/HVAC companies, to province-wide dispensaries, nation-wide associations, and more. Responsible for the coordination of our web developers, SEO specialists, PPC specialists, content writers, and external freelancers.

  • Project Management

    Managing digital marketing initiatives and teams, including corporate branding strategies (logos, brand style guides, etc.), website developement and design (including UX/UI), monthly PPC and SEO services, and more.

  • Negotiation and Client-Care

    Negotiating contracts and project terms with clients, ensuring project milestones and deliverables are met. Client satisfaction is the top priority.

  • Content Development

    Implementing user experience and user design best practices during web development (including digital accessibility), graphic design, and development of marketing creative for clients and internal campaigns.

Marketing Manager

Andrew Sheret Limited


June 2022 – April 2023

Head of the marketing department for Andrew Sheret Limited (B2B – 31 locations), Splashes Bath & Kitchen (B2C – 28 locations), and PlumbingOnline.ca (national e-commerce). Reported directly to the VP and President. Development, implementation, and reporting of overall marketing strategies across all levels of the funnel (including traditional, digital, content, and brand marketing).

  • Accounting and Budget Management

    Effectively managed a 7 digit budget, covering the majority of marketing expenses with co-op/mdf funds to minimize corporate expenses.

  • Contract and Strategy Negotiations

    Contract and strategy negotiations with 30+ vendors (e.g. Kohler, Lixil, Masco, etc.) and various media partners (e.g. Rogers, BlackPress, Glacier Media, Pattison, etc.).

  • Staff Management

    Training, hiring, delegation, and oversight of the marketing team which I grew from 5 to 7 people.

Marketing Coordinator

Andrew Sheret Limited


Sept 2021 – May 2022

Strategic oversight of traditional and digital marketing for Andrew Sheret Limited, Splashes Bath & Kitchen, and PlumbingOnline.ca. Ensured vendor approvals and adhesion to brand guidelines.

  • Marketing Campaign Development

    Developed, managed, and reported on creative and campaigns for Google and Meta ads, monthly flyers, email campaigns, YouTube, internal incentives, customer facing sales, hybrid promotions, and more.

  • Media Buying

    Competitive quote assessment, contract negotiation, and creative assistance for TV, Radio, Print, and Digital.

Web & Social Media Team

BC Ministry of Transportation and Infrastructure


Jan 2020 – Dec 2020

Website and digital copy creation, updates, and support for clients; UX/UI surveys and improvements; user acceptance testing and quality control; design of graphics for social media; and more.

  • Web Design and Copywriting

    Web content management and development, including SEO improvement, accessible content writing, and troubleshooting web technical issues.

  • Accessibility

    Joined the Content Design and Writing Group (CDAWG) to help revise, rewrite, and present the Web Style Guides that govern all BC government web content. Focus was on accessibility standards and plain language.

Corporate Assistant – Procurement

ESIT Advanced Solutions Inc.


Summer 2019

Worked through the purchase order process (gathered approvals, negotiated with multinational vendors/client, created purchase requisitions, and processed delivery tickets and invoices). Focused on large government contracts.