Education
Formally educated in business and digital marketing.
Bachelor of Commerce
University of Victoria, Canada
Specialization in International Business
Digital Marketing Specialization
Emlyon Business School, France
Specialization in Digital Marketing
Languages
- Native English
- Intermediate French
Work Experience
Diverse marketing and management experience.
Digital Marketing Project Coordinator
ThinkProfits.com Inc.
May 2023 – Present
Management of large client accounts across Canada and the USA, and the strategic oversight of their digital marketing strategies. Clients range from large local plumbing/HVAC companies, to province-wide dispensaries, nation-wide associations, and more. Responsible for the coordination of our web developers, SEO specialists, PPC specialists, content writers, and external freelancers.
Marketing Manager
Andrew Sheret Limited
June 2022 – April 2023
Head of the marketing department for Andrew Sheret Limited (B2B – 31 locations), Splashes Bath & Kitchen (B2C – 28 locations), and PlumbingOnline.ca (national e-commerce). Reported directly to the VP and President. Development, implementation, and reporting of overall marketing strategies across all levels of the funnel (including traditional, digital, content, and brand marketing).
Marketing Coordinator
Andrew Sheret Limited
Sept 2021 – May 2022
Strategic oversight of traditional and digital marketing for Andrew Sheret Limited, Splashes Bath & Kitchen, and PlumbingOnline.ca. Ensured vendor approvals and adhesion to brand guidelines.
Web & Social Media Team
BC Ministry of Transportation and Infrastructure
Jan 2020 – Dec 2020
Website and digital copy creation, updates, and support for clients; UX/UI surveys and improvements; user acceptance testing and quality control; design of graphics for social media; and more.
Corporate Assistant – Procurement
ESIT Advanced Solutions Inc.
Summer 2019
Worked through the purchase order process (gathered approvals, negotiated with multinational vendors/client, created purchase requisitions, and processed delivery tickets and invoices). Focused on large government contracts.