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How does one define a digital marketing consultant? What are they, what do they do, and does your business need one? Find out today!

FAQs To Help You Define Digital Marketing Consultants

What is a digital marketing consultant?

A digital marketing consultant is essentially an auditor, advisor, or short-term contractor who advises businesses on how to enhance their online presence and marketing strategies. They specialize in areas such as SEO, social media, content creation, user experience, accessibility, web design, and paid advertising to help companies effectively reach their target audiences and KPIs.

What services does a digital marketing consultant provide?

Digital marketing consultants offer a range of services, including audits, development, implementation, and even training for all manner of online marketing channels and strategies. This can range from conducting market research and competitor analysis, to fixing underperforming PPC campaigns, optimizing website content for users and search engines (SEO), developing robust conversion tracking and reporting, and more.

How can a digital marketing consultant benefit my business?

Hiring a digital marketing consultant can benefit your business by developing and recommending marketing strategies from the ground up, troubleshooting and fixing underperforming campaigns, auditing proposed strategies before they go live, identifying and capitalizing on new market opportunities, providing training for your in-house marketers, and other cost-effective marketing solutions tailored to your business goals.

When should a company consider hiring a digital marketing consultant?

A company should consider hiring a digital marketing consultant when launching a new product or service that needs strategic online promotion, when experiencing stagnant or declining sales, when lacking in-house expertise in digital marketing strategies, or when seeking to expand into new digital channels or markets.

How do online marketing consultants differ from marketing agencies or in-house marketers?

Marketing consulting can actually be provided by agencies, as well as freelancers or other contractors. The main differentiator of a consultant is that they typically work with clients on short-term projects, and without the support of a full marketing team. This can be to audit and improve existing digital marketing campaigns and strategies, to help develop new ones, or to provide training to in-house staff, among other things.

Category: Tips

What Is A Digital Marketing Consultant?